SSL or Secure Sockets Layer is a standard security technology for establishing an encrypted link between a server and a client, usually it's a web server (website) and a browser, or a mail server, a mail client (e.g., Apple Mail or Outlook). Houston Web Design
Content is any written, visual or downloadable material that you place (post) at your blog or website. Why content creation and planning is so important? Because when a user types a keyword or a key phrase in Google/Yahoo/Bing and etc.
Most of us have noticed that some websites have star ratings next to their listings and other don't. And if a website has this rating it gets more clicks as it attracts more attention. In addition, it creates impression that there is likely a quality product or service. Also many SEO experts think that having good star ratings and reviews can help you move up the search results. Actually it's logically, because the more your website clickable the more probability that Google will put it higher. As one of the main Google's goals is to provide us with information that the best matches to our queries.