Content is any written, visual or downloadable material that you place (post) on your blog or website. Why content creation and planning is so important? Because when a user types a keyword or a key phrase in Google/Yahoo/Bing etc. to find some necessary information, search engine analyses all sources that have a potential answer to this request. And if your website has it, has content that corresponds to the phrase, then there are more chances that your platform will appear at the top of Google listing. But as we all know The World Wide Web has a bazillion of websites that creates high competition for a user's attention. That's why search engines have very complicated algorithms that evaluate content by many criteria. For example, how quickly a user leaves the page, website speed, backlinks from other web sources, and so on.