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December 2021

Current trends in content marketing for 2022

Current trends in content marketing for 2022

If you want to achieve maximum results in your business in 2022, you need to take into account all the cutting-edge trends in your content marketing strategy. This is especially important because the last financial year turned out to be very eventful. That's why we offer 5 content marketing trends in 2022 that you need to keep a close eye on. PLACE A BET ON CUSTOMER RETENTION High-quality content marketing plays a crucial role in attracting customers, increasing search engine rankings, and increasing conversion rates. However, not everyone discusses customer retention tactics. To eliminate this gap, we offer a list of content-oriented strategies aimed at maintaining the interest of users after they have completed the target action.:   Regularly update the content on your site to increase the value of what you offer and convince users to come back to you again and again. Find out how users interact with your product, even if you are confident in its quality. Include various materials in your email newsletters, such as advertising information, descriptions of the characteristics of your products, news about upcoming changes and updates, notifications about discounts and promotions.   USE AUGMENTED REALITY TECHNOLOGY FOR VISUAL STORYTELLING The best way to make a person assimilate information is to present it visually. If you want people to remember your brand and take part in its promotion, you should dilute your content with high-quality images. With their help, your content will become less boring, will motivate customers to get something more. Explore the available options for using augmented reality technology to promote content:   Create a sense of real presence by connecting interactive elements and adding something new to your content. Personalize the process of interacting with representatives of your audience. Motivate customers to engage in dialogue with you before, during, and after using your products or services.   IMPLEMENT

Site Redesign Tips

Site Redesign Tips

To maintain the site's position in the search results after the redesign, you must adhere to the following rules: The most important thing is that when developing the structure of the site, it is better not to change the addresses of pages and files after the redesign. Only if it is extremely necessary, then do not forget that in this case, it is necessary to set up a 301 redirect from the previous address to the new one. It is advisable not to change the content, it is better to move it from the old site, as it is (with all links, titles, etc.) Be sure to transfer all meta tags and alt to the pictures from the old pages to the new ones. Trends 1. Adaptive design. In 2021, more and more brands, regardless of their size, will create adaptive websites. As a result, companies will significantly save money by creating one site that effectively provides content on different devices. 2. Semi-flat design (“semi-flat," "almost flat," "flat 2.0."). The flat design emerged as an alternative to the three-dimensional style. There were bright colors, simple shapes, clear and readable typography, and, as a result, high download speed. But there was still room for improvement and that's what we got with the flat 2.0 design.: Shadows. Usability based on physics. Reality should be reflected - effects when dragging, layering, transitions. Emphasis on color. Unlike a simple flat design, shadows are used in a half-plane, especially for call-to-action buttons, links, and even individual words in the text. 3. Minimalism Minimalism is not a new trend, but rather the return of the hero. The advantages of minimalism - aesthetics, practicality, and technicality - have not changed since last year. Simplicity makes it possible to develop a hierarchy structure. Reasonable designers will be able to influence what the user sees and in what order, paying attention to the

The 3 best electronic signature apps in 2021

The 3 best electronic signature apps in 2021

Documents no longer need to be filled out on paper to be legally binding. More and more companies are cleaning up paperless work by sending emails and signing important documents electronically, such as contracts. Applications with an electronic signature allow you to officially sign documents digitally. But before you dive, you need to make an important distinction. An electronic signature is simply you're printed, drawn, or otherwise digital signature on a document. Theoretically, you can add it with hundreds of applications, from Microsoft Word to Photoshop, depending on how everything is set up. They can still be legally binding. In this article, we will analyze the best applications for online signatures.   Best electronic signature apps   DocuSign (Web, iOS, Android, Windows) DocuSign is one of the most popular electronic signature apps available. Getting started with DocuSign is pretty straightforward: sign up for a free trial and, almost immediately, it's prompting you to upload a document, prepare it for signatures, and send it to recipients.   DocuSign is set up so that it's easy to keep track of lots of different documents at different stages in the signing process. In the Manage dashboard, there's a sidebar with an Inbox, for any documents or "envelopes" you've received, a Sent box for the ones you've sent, and a Drafts tab for the ones you're working on. There are also Quick View options, so you can, well, quickly see any documents that you need to do something to, the ones you're waiting on, any that are due to expire soon or where the recipient failed to sign, and all your completed documents. HelloSign (Web, iOS, Android) HelloSign, now owned by Dropbox, is one of the simplest to use electronic signature apps around. As soon as you log in, you're presented with two options: send or sign something, or create a template. The things