Current trends in content marketing for 2022
If you want to achieve maximum results in your business in 2022, you need to take into account all the cutting-edge trends in your content marketing strategy.
This is especially important because the last financial year turned out to be very eventful. That’s why we offer 5 content marketing trends in 2022 that you need to keep a close eye on.
PLACE A BET ON CUSTOMER RETENTION
High-quality content marketing plays a crucial role in attracting customers, increasing search engine rankings, and increasing conversion rates. However, not everyone discusses customer retention tactics. To eliminate this gap, we offer a list of content-oriented strategies aimed at maintaining the interest of users after they have completed the target action.:
- Regularly update the content on your site to increase the value of what you offer and convince users to come back to you again and again.
- Find out how users interact with your product, even if you are confident in its quality.
- Include various materials in your email newsletters, such as advertising information, descriptions of the characteristics of your products, news about upcoming changes and updates, notifications about discounts and promotions.
USE AUGMENTED REALITY TECHNOLOGY FOR VISUAL STORYTELLING
The best way to make a person assimilate information is to present it visually. If you want people to remember your brand and take part in its promotion, you should dilute your content with high-quality images. With their help, your content will become less boring, will motivate customers to get something more. Explore the available options for using augmented reality technology to promote content:
- Create a sense of real presence by connecting interactive elements and adding something new to your content.
- Personalize the process of interacting with representatives of your audience.
- Motivate customers to engage in dialogue with you before, during, and after using your products or services.
IMPLEMENT ARTIFICIAL INTELLIGENCE (AI) TECHNOLOGIES
Many companies have limited resources at the start of their activities, so they have to use them as efficiently as possible. Technologies and provide fast data processing and analysis, thereby facilitating the decision-making process. According to experts, closer integration of AI with human resources is expected in the near future, which will contribute to the growth of labor productivity and business efficiency in general.
Modern customers want companies to respond to their requests in real-time. Therefore, content marketers continue to introduce various interactive elements based on AI, such as chatbots. As AI develops, new tools for data analysis and marketing materials development, such as optimized blog posts, will appear. Thanks to optimization using AI, employees will be able to focus on performing higher priority tasks.
CREATE YOUR OWN PODCAST
Podcasts with educational materials are in increasing demand, so many companies are already exploring this area. Today there are many podcasts focused on entrepreneurs and businesses. Offering listeners high-quality materials, podcasts have a high potential for their use in content marketing campaigns. According to Podcast Insights, about 2 million podcasts are already available in 2021, having released more than 48 million episodes in total.
By creating the right podcasting strategies, content marketers share stories with the audience. They can attract the attention of niche consumers by talking about the positive aspects of the products and services offered. Well combined with social networks, podcasts are used as additions to the blog and are aimed at those who prefer to consume auditory content. The key difference between podcasts and text content is that they are more human because by changing the tone, the speaker gives the information an emotional color.
PERFORM HIGH-QUALITY OPTIMIZATION IN SEARCH ENGINES
When performing SEO optimization and conducting content marketing campaigns, you must be consistent in your actions. For example, new, original and creative content is indexed much faster than insignificant and repetitive content. Don’t forget to optimize your content, as 95% of users view only the first page of search results. Most potential customers will not know about your business if your site is on the second and subsequent pages in the search results.
Your content should both attract potential customers and be able to solve their problems. To create compelling content, use meaningful keywords and target a specific part of the audience.