What is Digital Marketing
All promotional activities that take place on the World Wide Web are collectively referred to as digital marketing or online marketing. To reach their present and potential clientele, businesses use online mediums including search engines, social networks, email, and other websites. This also applies to any type of electronic communications, be it text, audio, or video.
Brand advertising
Google Adwords
PPC advertising platforms allow you to create content, show it to relevant users and then charge you for specific actions taken on the ad.
Social media marketing
SMM (Social Media Marketing) is a form of internet marketing that makes use of the advantages of social networking sites to promote websites, thereby increasing traffic and learning from direct user reactions.
Search Engine Optimization
Above all, a great SEO strategy should start by putting yourself in the user’s shoes and asking yourself if the content is truly valuable, the brand is trustworthy, and the website is easy to use, especially on mobile.
What Digital Marketing Means to Your Business
The use of digital channels to promote products and services is increasingly considered the norm. It's one of the best methods to get your name out there and keep in touch with current and future clients.
Brand strategy
A branding strategy (sometimes called a brand development strategy) is a multi-year plan with specific objectives designed to increase brand awareness and favorability among target audiences. The brand’s purpose, the benefits it offers, and the methods used to get the word out to consumers are all components of an effective branding strategy.
Product/range extension
This occurs when a well-established company develops a new product that is quite similar to one it already sells. New product uses well-known brand name and fits into same broad category as its predecessors. This can be accomplished, for instance, by introducing new flavor iterations or pack formats, both of which provide consumers more options for enjoying the brand.
Brand extension
This is when a business wants to reach more people by putting out products or services in a new market under a brand name that is already known. For example, Disneyland is a very successful way that the Disney brand has grown.
Multi-brand
Multi-branding is the opposite of product extension. It's when a business launches a new brand name in an existing category, making it look like it's competing with itself. This strategy works by making it harder for competitors to get a piece of the market.
New brand
The start of a brand that is different and new in every way. New logo, new brand, new guidelines, new products, and a new place in the market.
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