If you run your website through Google PageSpeed Insights and get a perfect score, it’s speedy. Websites that load rapidly are also given special treatment by Google. The lower the bounce rate, the faster your site loads. You have a better chance of ranking on Google if your site is fast, as opposed to slow sites with large bounce rates. But in most cases it’s not how it’s, websites are poor-optimized and slow.

Fortunately, Google provides this free tool to help you figure out what needs to be fixed. Unfortunately, they do not provide you with the best instructions for increasing your score to 100%. Here’s how to achieve a perfect 100 percent on Google’s PageSpeed Insights and why you should.

Why should you be concerned about page speed?

When it comes to ranking your website higher in Google’s search engine results, page speed is critical. You will not rank on the first page if your website is not on par with the top ten organic pages. And the vast majority of search engine users will never go beyond the first page.

The average load time for most websites is more than eight seconds, and in the tech industry, it can even exceed 11 seconds. In the meantime, the best-practice benchmark is less than 3 seconds. If you want to rank on Google’s first page, your website must load in less than 3 seconds.

How to Test Your Desktop and Mobile Websites

Knowing that slow websites kill conversions is only the first step. Most websites will be slow to load due to large images that take up too much space. However, this is not always the case for every website. To begin, launch PageSpeed Insights and enter your website’s URL into the bar:

To have Google run a quick test on your site, click “Analyze.” The final report will tell you everything you need to know about your site and what is causing it to perform poorly. Now, notice how there are only a few items on this list compared to my “Possible Optimizations” list:

This data indicates that the items on the “Possible Optimizations” list have a lower impact than the ones I have already optimized. To get a perfect score on the Page Speed Insights tool, you’ll need to take care of every detail. The mobile site tester on the PageSpeed Insights tool can be used, but Google has released an updated, more accurate version of this. To try it out, go to Test My Site. Enter your website’s URL and press enter:

Remember: The recommended load time is three seconds or less. Continue scrolling down and Google will give you an estimate of what your top fixes could do for your website:

4 methods for achieving a perfect PageSpeed score

Obtaining a perfect 100 percent on Google’s PageSpeed Insights tool is a difficult task. However, if you want to save traffic, increase conversions, and increase revenue, you must do so. It may be tedious, time-consuming, and exhausting, but you require those conversions. You can’t afford to be sluggish and risk losing traffic and profit.

1. Compress images 

Large images are the most common cause of slow pages and low scores. Using simple compression tools, you can save an average of 50% or more on image size. If you use WordPress, one of the most efficient ways to accomplish this is to use a plugin. WP Smush Image Compression and Optimization is my favorite plugin to use.

But what do you do if you don’t use WordPress? There are a plethora of other plugins available for various sites. For instance, if you run a Shopify store and website, you can use Crush.pics.

Install this free Shopify plugin to begin compressing your images and increasing your page speed scores.

If you are unfamiliar with plugins or prefer not to use them on your site, you can use free online tools such as Compress JPEG, Optimizilla, and others.

2. Browsing cache

When it comes to page speed, another tool that can make a big difference with little effort is browser caching. It takes a lot of effort to get the resources needed to load your website. It necessitates loading each image and page element, as well as dealing with complex HTML and coding. This process must be repeated each time someone visits your website. Your website will take too long to load for them. This is where browser caching can come in handy. It works by “remembering” previously-loaded resources so that they do not have to be reloaded on each subsequent visit. When a website visitor navigates to a new page on your site, all of your data, such as logos and footers, will not need to be reloaded.

So, how do you put it into action? Fortunately, there is a plugin for that. You don’t have to be a coding expert to do this. For WordPress sites, consider using W3 Total Cache. It is the most popular caching plugin on the market, with over one million active installs.

W3 Total Cache claims that it can improve overall site performance by at least tenfold. Furthermore, they claim (and back up) that this plugin will assist you in achieving higher results on Google’s PageSpeed tools. The tool also allows you to minify HTML (which we’ll go over next), JavaScript, and CSS, saving you up to 80% on bandwidth.

3. Minify HTML

Minimizing the amount of space your HTML coding takes up is another important factor in receiving a perfect score from Google. Minification is the process of removing or replacing redundant or unnecessary data without affecting how a browser processes the HTML. It entails repairing code, formatting it, removing unused code, and shortening it whenever possible. And, once again, thanks to WordPress’s fantastic plugin options, you don’t need to be a coding genius to fix this. HTML Minify is one of the best tools for this:

It is possible to effectively kill two birds with one stone. PageSpeed Insights from Google recommends that you minify HTML, JavaScript, and CSS. Enable the “Minify HTML” and “Inline JavaScript” options. Next, make sure to check the box next to “Remove HTML, JavaScript, and CSS comments.” The great thing about this plugin is that it will tell you what action is recommended for each setting.

4. Implement AMP

Accelerated Mobile Pages (AMP) is a Google project that aims to make mobile pages load faster. It works by creating an open-source format that removes tons of unnecessary content, allowing your mobile pages to load almost instantly. It provides users with a more streamlined mobile experience, free of clunky features that don’t work well on mobile devices. If you use your mobile phone to browse the Internet, you have most likely clicked on an AMP-based article. Here’s how they appear:

They are frequently relegated to the “Top Stories” section of Google search results and load quickly. They don’t have a lot of formatting, which allows them to load quickly and deliver the content that mobile users want to see. It’s a condensed version of the real website that allows users to scroll between stories without leaving the page and clicking the next.

It’s no longer necessary to wait 10 seconds for a site to load, then return to the search results page and wait another 10 seconds for the next site to load. You can access the content of multiple articles without having to click the back button more than once. It is extremely effective at speeding up your site and decreasing the likelihood of someone leaving. AMP is used by a large number of businesses.

There are a few options for getting started with AMP on your own site. If you know how to use HTML, you can follow AMP’s detailed tutorial here. Use a WordPress plugin if you are less technologically savvy or have no experience with HTML. AMP for WP is one of the most popular plugins.

Conclusion of Google PageSpeed Insights

You want your new website to be flawless after spending countless days, weeks, and months developing it. Every image, element, and icon must be of the highest quality. However, this frequently results in a website that is slower than Google’s best practices. And when it comes to driving conversions on your site, speed is always an important factor. People do not want to wait 10 seconds for your site to load when they can return to Google and choose the next result. And Google is all about giving users a good experience. So, if your site is too slow and Google notices that people are leaving, they will penalize you in the SERPs. A perfect score of 100% on Google PageSpeed Insights can give your website the boost it needs to succeed.