“It’s hard to target a message to a generic 35-year-old middle-class working mother of two. It’s much easier to target a message to Jennifer, who has two children under four, works as a paralegal, and is always looking for quick but healthy dinners and ways to spend more time with her kids and less time on housework.” – Elizabeth Gardner
Search engine optimization is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. Our team uses modern SEO services, backed by the best digital practices, to increase your traffic & rankings for vetted keywords and long-tail phrases that drive business to your site.
Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.
Conversation rate optimization
CRO is a system for increasing the percentage of visitors to a website that converts into customers, or more generally, takes any desired action on a webpage. It starts with a research phase where we check how many visitors come per month, what pages they attend and how big is a bounce rate, website structure, content, and so on. It let us determine what improvements can be done to increase the conversation rate.
Social Media Marketing
SMM is the process of gaining website traffic or attention through social media sites. It is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and other content that drives audience engagement, as well as paid social media advertising.
It involves the creation and sharing of online material (articles, pictures, videos, social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. It is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.