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Pay Per Click Advertising

PPC advertising platforms allow you to create content, show it to relevant users
and then charge you for specific actions taken on the ad.

PPC vs SEO

PPC is fast

You can head over to any ad platform and start a campaign right away.

PPC allows for granular targeting

With PPC, you can play around with different types of data (demographics, geography, etc.)

PPC allows for quick experimentation

The nature of PPC is fast feedback. You can set up a campaign, run A/B tests and monitor the results to figure out what works and what doesn’t.

PPC can get prohibitively expensive

if you have no experience in running campaigns, you can spend $ 1000 a month or more and not get a single order.

PPC can lose effectiveness

The longer your campaigns run, the less effective they become – people start seeing your ads too often. The messaging becomes stale, and novelty effects are real.

You’ll need money to make money

With PPC, you’ll need money to begin a campaign. It is also likely that you’ll lose money in the first few months as you figure out how to optimize your campaigns. You need to be realistic about how long it takes to optimize a PPC campaign.

Organic traffic has staying power

As long as you can rank highly in Google for your desired keywords, you can generate consistent search traffic to your website.

SEO is often cheaper in the long-term

All you need for SEO is one time optimize your website and constantly update and add new information on the website. It doesn’t require and budget for clicks.

SEO takes time

According to researches only 5.7% of pages rank in the top 10 for at least one keyword within a year of publishing. Even most of the “lucky” 5.7% take about 2–6 months to rank in the top 10. If you only have a short window to make an impact, SEO might not be the right strategy for you.

SEO requires unique and good quality content

Today it’s not anymore enough just to post articles with “water”, Google bots analyze the behavior of users on the page, how long a person stays on the page. If visitors are not interested, then Google is unlikely to put your site on the first page.



Accounts

Free Trial

Projects

SSL

Storage

Domains

Sub-domains

Sub-domains

Sub-domains

Sub-domains

Sub-domains

Sub-domains

Sub-domains

BASIC

$399

PER MONTH

Setup Fee $200

Budget $0- $1500 / month

Full Optimizations 1 / month

Ad Groups Up To 5

Up to 2 Ads per Ad Group

Keywords Up to 50

Negative keywords

Conversion Tracking

Monthly Reporting

Contract for 3 months min

Ad Networks - Google Network

Call Extensions

Sitelink Extensions

MEDIUM

$599

PER MONTH

Setup Fee $350

Budget $1500- $4k / month

Full Optimizations 2 / months

Ad Groups Up To 10

Up to 3 Ads per Ad Group

Keywords Up to 100

Negative keywords

Conversion Tracking

Monthly Reporting

Contract for 3 months min

Ad Networks - Google Network

Call Extensions

Sitelink Extensions

Remarketing

CORPORATE

$799

PER MONTH

Setup Fee $500

Budget $4 - $7k / month

Full Optimizations 3 / months

Ad Groups Up To 20

Up to 4 Ads per Ad Group

Keywords Up to 200

Negative keywords

Conversion Tracking

Monthly Reporting

Contract for 3 months min

Ad Networks - Google & Yahoo! Bing

Call Extensions

Sitelink Extensions

Mobile Ads

Remarketing

ENTERPRISE

$999

PER MONTH

Setup Fee $750

Budget $7 Above

Full Optimizations 5 / months

Ad Groups Up To 40

Up to 6 Ads per Ad Group

Keywords Up to 750

Negative keywords

Conversion Tracking

Monthly Reporting

Contract for 3 months min

Ad Networks - Google & Yahoo! Bing, FB

Call Extensions

Sitelink Extensions

Mobile Ads

Remarketing

Display / Image Ads

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