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Site Redesign Tips

Site Redesign Tips

Site Redesign Tips

To maintain the site’s position in the search results after the redesign, you must adhere to the following rules:


The most important thing is that when developing the structure of the site, it is better not to change the addresses of pages and files after the redesign.

Only if it is extremely necessary, then do not forget that in this case, it is necessary to set up a 301 redirect from the previous address to the new one.
It is advisable not to change the content, it is better to move it from the old site, as it is (with all links, titles, etc.)
Be sure to transfer all meta tags and alt to the pictures from the old pages to the new ones.

Trends

1. Adaptive design.

In 2021, more and more brands, regardless of their size, will create adaptive websites. As a result, companies will significantly save money by creating one site that effectively provides content on different devices.

2. Semi-flat design (“semi-flat,” “almost flat,” “flat 2.0.”).

The flat design emerged as an alternative to the three-dimensional style. There were bright colors, simple shapes, clear and readable typography, and, as a result, high download speed. But there was still room for improvement and that’s what we got with the flat 2.0 design.:

Shadows.
Usability based on physics. Reality should be reflected – effects when dragging, layering, transitions.
Emphasis on color. Unlike a simple flat design, shadows are used in a half-plane, especially for call-to-action buttons, links, and even individual words in the text.

3. Minimalism

Minimalism is not a new trend, but rather the return of the hero. The advantages of minimalism – aesthetics, practicality, and technicality – have not changed since last year. Simplicity makes it possible to develop a hierarchy structure. Reasonable designers will be able to influence what the user sees and in what order, paying attention to the necessary elements.

It is possible to distinguish such features of minimalism:

– flat design and textures;

– limited or monochrome color palette;

– only essential elements and functions;

– maximizing negative space;

– dynamic typography.

4. Personalized design.

Template sites will sink into oblivion. Personalized design implies individualized icons, original drawings, and images, user-oriented design. Stock photos and templates can no longer satisfy users. In 2021, users will treat personalized design as a necessity, not a luxury.

5. Modularity.

The problem of a large amount of content is solved with the help of design and modular layouts that easily transform a web page into a convenient block structure.

And also video plays a very important role in the market:

Video on landing pages increases conversion by 80%.
Video viewing accounts for ⅓ of all online activity.
Video advertising increases the intention to purchase by 97% and brand awareness by 139%.
Adding a video to the home page can increase conversion by 20% or more.
More and more designers understand this fact. Advanced technologies allow you to use the best resolution and reduce loading time. Therefore, in 2020 we will be watching more videos.

Results

We hope that these tips will help you to redesign your website. If you have been wanting to redesign your website for a long time, but do not know-how, we are always ready to help you.

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